Phe Michelle and Kimberly Bearden of Oasis Beauty beautify with skincare science and makeup artistry
By Dr. Robin Rogers

On any given morning at Oasis Beauty, there’s a quiet hum before the first brush ever touches skin. It’s the rhythm of two women who know each other well, moving easily through their space, trading glances, and finishing each other’s thoughts. Years of shared work have turned collaboration into instinct.

Phe Michelle and Kimberly Bearden, both in their early 30s, grew up similarly—both active students, athletes, cheerleaders, saleswomen, freelancers—before landing exactly where they were meant to be: business partners and co-owners of Oasis Beauty in Summerhill Square. Together, they offer makeup artistry, eyebrow styling, skincare, facials, and wedding services for clients across the four states area. They are united by their shared belief: beauty is personal, holistic, and deeply connected to how people live their lives.

Two Paths, One Calling

Phe grew up in Atlanta, Texas, surrounded by activity and creativity. Early on, she gravitated toward glamor. “I always loved makeup,” she said. “I used to sneak my mom’s mascara and eyeliner, wear it to school, and then wash it off before I got home.”

By sixth grade, she was studying makeup tutorials and reading Seventeen Magazine, taking notes and imagining more. That curiosity eventually led her to the Lancôme counter at Dillard’s—an experience that would shape her entire career.

Dillard’s was where Phe turned her passion into precision. She worked at the Lancôme counter while simultaneously attending esthetician school, learning facials and skincare alongside the art of makeup. Dillard’s invested heavily in education, sending artists to advanced trainings. “That’s where I really learned about undertones, overtones, face shapes, mature skin, young skin, everything,” she said.

And, in tandem, becoming a licensed esthetician changed how she approached makeup entirely. “Learning about skincare really helped me with my makeup,” she said. “If you understand the skin first, everything you put on top of it looks better.”

Growing up in Genoa, Arkansas, Kimberly was also intrigued by makeup and bustling with activities. Kimberly had always been drawn to art. Her father noticed it early on and encouraged her creativity, enrolling her in art classes and introducing her to other artists. That early foundation in art became the spark for her love of beauty and makeup — it was just another way to create art.

In college, Kimberly initially chose the pre-med route, following what felt practical and expected. Then one day, everything shifted. “I just woke up and was like, ‘I don’t want to do this,’” she said. Trusting that instinct, she enrolled in cosmetology school. At first, she imagined herself as a hairstylist, but she quickly found herself drawn elsewhere. “I found myself more in the esthetician room,” she explained, “doing facials and makeup and eyebrows.” It was there—working with skin, shape, and detail—that her artistic background and natural intuition came together.

Eventually, Kimberly applied at Dillard’s for a position at the Clinique counter. That’s where she met Phe—and where their shared future quietly began.

Dillard’s, Destiny, and a Shared Dream

At Dillard’s, both women learned far more than makeup. “That job taught me how to sell and how to communicate well with others,” Kimberly said. “I didn’t really have those skills before.”

They also learned how naturally they worked together. “If we had a free weekend and were asked to do makeup, we’d collab,” Phe said. “That just carried over.”

They talked often about the future. “We always said, ‘When we get out of here, we’re going to start our own businesses,’” Kimberly recalled.

In 2022, Oasis Beauty officially opened its doors.

A True Partnership

Oasis Beauty works because the partnership works. Kimberly specializes in makeup artistry and eyebrow styling. Phe offers professional makeup artistry, results-driven facials, and tailored bridal skin preparation, helping brides achieve a flawless glow for their big day.

“People always say, ‘I don’t want a cake face,’” Kimberly laughed. “They don’t want to look like a clown.”

“Our makeup looks good in person, on camera, and in video,” Phe explained. “It’s about balance—enhancing what’s already there.”

Skin Tells the Story

Ask either woman what makes the biggest difference in how someone’s skin looks, and the answer you’ll get will go far beyond products.

“People will give me celebrity photos and say, ‘I want this,’” Phe said. “And I’m like, ‘This is what they’re doing to get there: They’re getting facials. They’re intentional about what they eat. They drink their water. They work out. They’re probably less stressed. Stress shows up on the skin. Whatever you’re eating shows up on the skin. Once you open your pores, all of that comes out.’”

Hydration, both women agree, is foundational, but it’s not as simple as drinking water alone. “Water is important, but electrolytes are what keep you hydrated and plump,” Phe said. She suggests eating foods with high water content whenever possible. “Cucumbers, melons, watermelon—those are really hydrating foods.”

Both women agree that there is no product more important than a daily sunscreen, even if it’s cloudy outside.

Sleep matters just as much. “I love eight hours,” Kimberly said.

Phe added that winding down is essential. “I put my phone away about an hour before bed. I’ll read, color, or just really decompress,” she said. “Your skin rejuvenates when you sleep. If it’s tired, it can’t do what it needs to do.”

Kimberly summed it up: “You can buy all the luxury products—high-end everything—and if you’re not taking care of yourself, none of it matters,” she said.

More Than Makeup

Despite their years of training and experience, the pair still encounter misconceptions. “People ask, ‘What else do you do?’” Phe said. “They don’t realize this is full-time professional work.”

“You’re paying for our time, our expertise, our professional tools and makeup, and the years it took to get here,” Kimberly added.

At Oasis Beauty, makeup isn’t about hiding flaws or chasing trends. It’s about care, confidence, and connection—the same values that shaped both women long before either ever picked up a brush.

“We enhance,” Phe said. “We don’t change who you are.”

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